Join YMTB

Community Membership connects passionate individuals and community not-for-profits with the conversations, initiatives and relationships helping shape the future of Yarrawonga Mulwala (Businesses not eligible for this membership category).

Key Investment Outcomes:

• Attend YM Connect networking events (1 representative)
• Member discount for YM Connect ticketed events
• Connect with local businesses, community groups and regional leaders
• Increase your visibility with a listing on yarrawongamulwala.com.au (Community Groups Only)
• Event promotion through flyer distribution and display at the Information Centre.
• Stay informed with regular industry and community updates
• Receive member communications on local initiatives and opportunities
• Help shape the future of Yarrawonga Mulwala through a collective member voice
• Share feedback on regional initiatives and community priorities

Whether you're an emerging business, sporting club, not-for-profit organisation, school, service club or volunteer group, Supporter Membership provides opportunities to connect, collaborate and strengthen the region together.

Key Investment Outcomes:

• Attend YM Connect networking events (1 representative)
• Member discount for YM Connect ticketed events
• Build relationships with businesses and community organisations
• Collaborate on local initiatives and partnerships
• Increase your visibility with a business or an organisation listing on yarrawongamulwala.com.au
• Event promotion through flyer distribution and display at the Information Centre
• Increase your visibility to visitors through brochure display at the Information Centre.
• Participate in community campaigns and promotional initiatives
• Be considered for inclusion in relevant member communications
• Stay informed through regular industry and community updates
• Access member pricing for YMTB events and seminars
• Build capability through training and professional development opportunities
• Be represented by YMTB on issues affecting the local community
• Contribute feedback to help shape regional priorities

Whether you're a retailer, trade, tourism operator, professional service, health provider or hospitality business, Destination Membership helps position your business as an active part of the Yarrawonga Mulwala business community.

Destination Membership helps your organisation connect with the right people, raise its profile and access the networks, advocacy and support that drive long-term success.

Key Investment Outcomes:

• Attend YM Connect networking events (2 representatives)
• Member discount for YM Connect ticketed events
• Amplify your business through YMTB social media shares (where appropriate)
• Build relationships with businesses across the region
• Collaborate on local initiatives and partnerships
• Increase your visibility with a business listing on yarrawongamulwala.com.au
• Increase your visibility to visitors through brochure display at the Information Centre.
• Event promotion through flyer distribution and display at the Information Centre
• Be featured in relevant Business Member EDMs
• Amplify your business through YMTB social media shares (where appropriate)
• Be considered for inclusion in visitor information and referrals
• Stay informed through industry news and business updates
• Access member pricing for seminars and events
• Build capability through business workshops and training
• Be represented by YMTB on local business issues
• Help inform regional advocacy through surveys and consultation

Premium Membership is designed for organisations seeking to maximise their visibility, strengthen their destination presence, and engage visitors at every stage of their Yarrawonga Mulwala journey.

By leveraging YMTB’s marketing reach and destination networks, Premium Members can attract more visitors, build stronger brand awareness, enhance their market presence, and unlock opportunities for sustainable growth through the visitor economy.

Key Investment Outcomes:

• Access all Destination Membership benefits
• Build relationships with tourism and visitor economy partners
• Collaborate with YMTB on destination marketing initiatives
• Placement on yarrawongamulwala.com.au
• Reach more visitors through inclusion in the Official Visitor Guide
• Showcase your business through the Digital signage at Visitor Centre
• Be featured in relevant visitor EDM campaigns
• Amplify your reach through YMTB social media sharing
• One post through the Member Spotlight social media series 
• Be considered for destination marketing campaigns and business spotlights
• Opportunity to host YM Connect events (subject to availability)
• Access tourism industry insights and visitor trends
• Stay informed on visitor economy opportunities
• Participate in tourism-focused workshops and professional development
• Be represented on visitor economy priorities
• Help shape destination development through industry consultation

Executive Membership is designed for major employers, developers, financial institutions, education providers, utilities, and organisations committed to the long-term prosperity of Yarrawonga Mulwala.

Through strategic collaboration with YMTB, Executive Members play a leadership role in shaping regional priorities, influencing economic and destination development initiatives, strengthening the visitor economy, and driving sustainable growth and prosperity

Key Investment Outcomes:

• Access all Premium Membership benefits
• Receive priority invitations to strategic networking opportunities
• Host one priority YM Connect networking event annually (subject to availability).
• Connect directly with regional leaders and decision makers
• Receive an enhanced business profile on YMTB channels
• Access priority Business and Visitor EDM opportunities
• Receive priority business spotlight opportunities
• Collaborate with YMTB on destination marketing campaigns
• Increase your visibility through enhanced recognition across YMTB communications
• Stay ahead through Executive briefings
• Receive strategic industry and regional updates
• Access priority invitations to leadership forums
• Contribute to regional strategic planning
• Help shape YMTB advocacy priorities
• Participate in executive-level industry consultation

Designed for Organisations ready to move beyond membership and actively invest in the future of Yarrawonga Mulwala.

Strategic Partners work alongside YMTB to support destination marketing, business growth and initiatives that strengthen the visitor economy and local community.

Key Investment Outcomes:

• Recognition as a Strategic Partner of YMTB
• Invitation to annual Regional Roundtable
• Executive networking opportunities
• Direct engagement with YMTB leadership
• Co-invest in destination marketing initiatives that increase visitation and strengthen the regional economy.
• Opportunities to contribute to priority projects
• Receive an annual impact report outlining how your investment contributed to measurable regional outcomes.
• Enhanced recognition across YMTB communications
• Partner acknowledgement at selected events
• Opportunities to collaborate on campaigns
• Input into strategic regional conversations
• Participation in future planning discussions

Designed for Organisations committed to taking an active leadership role in the economic and tourism success of Yarrawonga Mulwala.

Leadership Partners help influence regional priorities and collaborate with YMTB on initiatives that deliver measurable outcomes for business, tourism and the wider community.

Key Investment Outcomes:

• All Strategic Partner opportunities
• Leadership recognition
• Greater access to executive forums
• Strategic collaboration meetings
• Participation in key destination initiatives
• Opportunities to support major campaigns
• Annual partnership planning session
• Increased partner recognition
• Priority branding opportunities
• Campaign collaboration
• Priority access on yarrawongamulwala.com.au
• Greater involvement in regional advocacy
• Priority consultation on emerging initiatives

Principal Partnership is reserved for organisations committed to leaving a lasting legacy across Yarrawonga Mulwala. By partnering with YMTB at the highest level, Principal Partners help shape the region's future through transformational investment, strategic collaboration and destination leadership.

Key Investmenr Outcomes:

• All Leadership Partner opportunities
• Principal Partner recognition across YMTB initiatives
• Executive engagement with YMTB leadership
• Priority invitations to leadership forums and regional stakeholder events
• Co-invest in transformational regional initiatives
• Partner on major destination and economic development projects
• Receive an annual partnership review and impact report demonstrating investment outcomes
• Premier recognition across YMTB marketing and communications
• Priority collaboration on major destination campaigns
• Recognition at key YMTB events and regional initiatives
• Strategic brand alignment with major regional projects (where appropriate)
• Influence long-term regional priorities and destination strategy
• Collaborate directly with YMTB leadership on transformational initiatives
• Contribute to strategic conversations shaping the future of Yarrawonga Mulwala

Designed for Government agencies, major corporations and organisations seeking to deliver transformational projects that create lasting regional impact.

Major Regional Partnerships are individually designed to support significant initiatives, infrastructure, destination development and projects that shape the future of Yarrawonga Mulwala.

Every Major Regional Partnership is tailored and may include:

• Bespoke investment agreements
• Major destination campaigns
• Naming rights opportunities
• Project partnerships
• Strategic advocacy initiatives
• Executive stakeholder engagement
• Impact reporting
• Long-term collaboration agreements
• Major Event Attraction